The healthcare industry is undergoing massive digital transformation. Today, telehealth consultations and virtual visits have become a normal practice in healthcare. Patients prefer to interact with the doctor without visiting them physically. They can share their recent medical records and real-time readings of various health parameters with their doctor and get treatment from the comfort of their homes. They can also schedule their appointment, order medicines, and track their claim status with just a mobile phone.
Study shows that 64% of patients use digital devices to manage their health and expect the same seamless experience as they get from retailers. In fact, 81% of patients expressed dissatisfaction with the current healthcare experience as it doesn’t meet their expectations. Personalized care and convenience matter a lot to patients.
So, what can healthcare providers do to improve patient care? The answer lies in a 360-degree patient view. A 360-degree patient view gives the healthcare provider a holistic view of the patient with details such as their age, medical history, current condition, prescriptions, treatment, and billing details. It acts as a single point of truth about the patient that healthcare providers can leverage to deliver high-quality care.
Typically, patient data is available in disparate healthcare systems, due to which the doctor gets a fragmented view of the patient’s profile. Extracting data from different systems can be time-consuming and an inefficient process. That’s why a 360-degree patient view is so critical. It breaks down the silos and integrates with different systems to consolidate the patient’s data. The 360-degree patient view helps the doctor understand the patient’s problem better and tailor their treatment accordingly. Doctors can also provide the patient with more control over their treatment plan, which could help in improving the overall treatment outcome.
People no longer like to wait on calls for their turn to book an appointment. A study showed that 71% of millennials would opt for a provider that has a mobile app to schedule appointments and manage medical reports, prescriptions, and bills efficiently. Patients would also like to be reminded to schedule the next visit, replenish their medicine stock, and book medical tests. The deeper the engagement, the better will be the outcome. A 360-degree patient view will help the healthcare providers to monitor the patient’s progress and tailor their treatment plan. They can also allow patients to view their records, prescriptions, and other details on a single platform. A unified platform also makes it easier for the patient to interact with the doctor when required.
Here’s how 360-degree patient view can benefit patients and healthcare providers throughout the patient’s journey:
The healthcare industry has been using Machine Learning (ML) and Artificial Intelligence (AI) to accurately diagnose, predict potential health risks, and recommend the correct treatment. However, to harness the power of AI and ML, healthcare companies would require clean and structured data. That’s where a 360-degree patient view can help. By consolidating all the patient data in a structured format, companies can apply AI and ML to the data to make accurate diagnoses at early stages and aid the doctors in making the right decision on patient care. It ensures that no data is missed or under-utilized.
Patient experience is not limited to the patient’s interaction with the doctor. It includes the overall experience –from booking an appointment to interacting with the customer service for support to even ensuring that the billing is done correctly. A 360-degree patient view can help every function to perform efficiently. For example, the customer support team will fully understand the patient’s needs and problems and address them more efficiently. The marketing and sales team can create personalized campaigns to acquire, engage, and retain patients. The finance team can use it to streamline the billing and invoicing process. By empowering all the functions with patient data, healthcare providers can ensure that the patient’s experience remains consistent throughout their journey and across all touchpoints.
A connected digital journey will be the future of healthcare. PopcornApps’ healthcare solution, MobiCure, helps healthcare providers to build this connected healthcare journey. Built on Microsoft Dynamics, MobiCure provides functionalities such as scheduling, telehealth, prescription, and condition management to patients and doctors. It also offers additional capabilities that empower sales, marketing, and customer service teams to deliver a better experience to patients.
Some of the features of MobiCure include:
Nirvik is currently working with PopcornApps, primarily focusing on strengthening the client network by generating New and Repeat Business and is also leading the Global Marketing Team while being responsible for facilitating brand positioning, marketing strategy, and thought leadership across the global markets.